How do we know if we are getting not getting ripped off by wine promotions?

At Classic Wine Direct we’re pretty upfront about what we do – we can’t compete with supermarkets on price so we offer wines from off the beaten track instead. wines are more flavoursome and interesting. it can be difficult for wine drinkers to know the true value of wine.

the chief executive for the wine trade confirmed many of the deals are a rip off.

The fact that a leading player in the wine business had admitted that consumers were being conned caused many a raised eyebrow.

Spiret confirmed that many of deals in retail supermarkets are not deals at all. Put simply, a bottle reduced from £7.99 to £3.wines are more likely to be worth £3.99.the first place of 99.

retails brands use the policy of marking up and then mark down. customers presume they are getting quality wine at great prices. Confused? the general idea is.

the majority of the wine market is obsessed with the £3.99 price bracket.the cheap price to customers affects the ways the suppliers are producing their wines.

consumers really know what is going on but they just carry on doing it. this leads to the wine trade not havng any money.

Spiret’s insight provides us with a depressingly cynical view of the way wine is both sold by the big retailers and supplied by the big wine brands. it gives the impression that big retailers view their customers to be lazy and ignorant.

In many ways Spiret was simply highlighting the types of marketing practices that are in play in many industries and it would be unfair to single out the wine trade as unique in using such tactics.

Given that supermarkets represent two thirds of wine sales in the UK, these practices also have a direct effect on the public perception of the value of wine.

do they really get a bottle for £7.wine values range from £3.99.99 bottle then it follows that it will be much harder for the independent wine retailer to sell something whose real value is (and always was) £7.99.

there is no end to this type of fraudulent marketing.

However, if the political mood continues to be against discount selling for alcohol, it will be interesting to see how the big retailers find a real price for wines they have knowingly mis-sold for the last 10 years.