At Classic Wine Direct we’re pretty upfront about what we do – we can’t compete with supermarkets on price so we offer wines from off the beaten track instead. wines are more flavoursome and interesting. it can be difficult for wine drinkers to know the true value of wine.

the chief executive for the wine trade confirmed many of the deals are a rip off.

The fact that a leading player in the wine business had admitted that consumers were being conned caused many a raised eyebrow.

Spiret confirmed that many of deals in retail supermarkets are not deals at all. Put simply, a bottle reduced from £7.99 to £3.wines are more likely to be worth £3.99.the first place of 99.

retails brands use the policy of marking up and then mark down. customers presume they are getting quality wine at great prices. Confused? the general idea is.

the majority of the wine market is obsessed with the £3.99 price bracket.the cheap price to customers affects the ways the suppliers are producing their wines.

consumers really know what is going on but they just carry on doing it. this leads to the wine trade not havng any money.

Spiret’s insight provides us with a depressingly cynical view of the way wine is both sold by the big retailers and supplied by the big wine brands. it gives the impression that big retailers view their customers to be lazy and ignorant.

In many ways Spiret was simply highlighting the types of marketing practices that are in play in many industries and it would be unfair to single out the wine trade as unique in using such tactics.

Given that supermarkets represent two thirds of wine sales in the UK, these practices also have a direct effect on the public perception of the value of wine.

do they really get a bottle for £7.wine values range from £3.99.99 bottle then it follows that it will be much harder for the independent wine retailer to sell something whose real value is (and always was) £7.99.

there is no end to this type of fraudulent marketing.

However, if the political mood continues to be against discount selling for alcohol, it will be interesting to see how the big retailers find a real price for wines they have knowingly mis-sold for the last 10 years.

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It’s Friday and lunchtime is fast approaching. This week seems to have been very long and busy.

The hours are counting down to the weekend and that means a few bottles of my favourite wine will be drunk.

The truth is that it’s normally a few bottles on a Friday night, then a few more on Saturday and then cut back to just one on Sunday. I have to be up early on a Monday morning ready for another hectic week at the office.

Unfortunately I am still a bit of an amateur when it comes to choosing the right wines. Occasionally I have been known to serve a white instead of a red.

Now on Friday I was considering serving up a lovely piece of steak. To accompany this I think I should be choosing a nice Cabernet Sauvignon. However my predicament is I am an absolute lover of any sort of Shiraz, so perhaps I should get a couple of bottles of this.

This Saturday we have a family celebration and I will be laying on a nice finger buffet at my house. I expect my family will do their usual and not bring their own wine, so I will have to make sure I have extra supplies in. My absolute favourite wine is Cava, so I will definately buy some of this. My dilemma will be should I get Rosado Cava or Reserve Cava, or perhaps, as it’s a big event, I should just get a case of each.

Sunday night will be just the two of us, and I think it will be a good idea after our weekend of heavy drinking to just snuggle up on the sofa with a nice cup of tea.

I can’t believe it but that is another weekend done and dusted. Monday morning will soon be upon us, the alarm will be blasting into action and so another busy week at work will commence.  Oh roll on Friday.

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